Non-Marketing

YouTube · Podcast · Blog

Watch the commercial. Then we make a better one.

They ran it. We reshot it.

Read the first reshoot

A writers’ room that watches a real commercial and reshoots it.

Not a recap. A reshoot.

Same episode three ways: YouTube, a podcast, and a short write-up. The original stays on screen; ours is the cut we wish they’d made.

No decks, no insights, nobody saying brand love. We talk about the shot, the line, and whether the thing is true.

Walmart — Drone Delivery / When It Can’t Wait

A drone still makes the drop. The reason changes.

Read the reshoot

  1. 02 Salesforce x MrBeast — The Vault
  2. 03 Google Gemini — New Home
  3. 04 e.l.f. — MELISA
  4. 05 Jeep — Billy Goes to the River